About
I'm Frankie Yongqi Li, an award-winning fashion film director and art director working at the intersection of digital identity, AI imagery, and sensory-driven storytelling. Based between Paris and Shanghai, I am always open and collaborative, working across fashion, beauty, editorial, film, and digital media, shaped by diverse cultural and visual contexts.
From concept to execution, I craft visually compelling narratives that help brands communicate their DNA and cultural values across digital platforms. My work brings together traditional photography and filmmaking with AI-driven processes to create imagery that is both human-centered and contemporary.
Brand collaborations include Bvlgari, Burberry, Bottega Veneta, Fendi, Toteme, Loewe, Dior Beauty, Rabanne, Inditex and more.
Editorial work includes Harper's Bazaar, T Magazine, Wallpaper*, i-D China, Tatler, and more.i-D China, Tatler and more.